SME President Rifat Hisarcıklıoğlu, SME Board Member Zeki Kıvanç and Boğaziçi University Rector Prof.Dr. During the ceremony organized by TOBB Mehmed Özkan and Alex Ootes, Vice President for Growth of Amazon Europe.
In Turkey, SME connected to trade and industry training seminars will be held in room Bogazici University Lifelong Learning Center will provide experts. E-export related opportunities, export business growth path and with educational seminars, covering topics such as sales opportunities offered by Amazon, Turkey's 20 provinces in 40 training seminar is aimed to reach 2 thousand SMEs throughout the 2019-2020 period.
SME will present its product to European consumers via Amazon
In his speech at the signing ceremony, TOBB President Rifat Hisarcıklıoğlu emphasized that the world is turning faster with digital technologies: One of these opportunities is e-export. We are starting a new collaboration with Amazon and Boğaziçi University to improve the e-export skills of our SMEs. E-export is a very effective tool to increase the number of exporters and the number of exporters and countries we export to. In the past, exporting companies had to establish a sales and marketing network in their target markets or find a vehicle to sell their products. The times have changed. SMEs have direct access to consumers abroad through e-commerce platforms. In partnership with Amazon and Boğaziçi University, we will teach our SMEs how to use the Amazon platform for export to Europe. SME will offer its product to European consumers through Amazon Amazon.
“Export will be easier”
Speaking about the cooperation agreement, the Rector of Boğaziçi University. Dr. Mehmet Ozkan Bogazici University Lifelong Learning Center is organized several training programs for small and medium-sized enterprises and the business world in Turkey, he said that Turkey carries out programs to contribute to the development of the private sector.
Özkan stated that Boğaziçi University considers providing information produced for the benefit of the society and supporting social development as an important objective. Özkan underlined that this protocol is very important for the development of SMEs and emphasized that this study will make export of thousands of SMEs easier to export to abroad, thus creating a business model that will improve business volumes.
Aç We open the easy way to e-export to SMEs ”
stating that they opened the doors to export e-commerce to SMEs with e-export program from Turkey, Vice President, Amazon Europe Growth Alex Ootes: "Millions of Turkish SMEs known for its entrepreneurial spirit, we are very excited to meet with our customers. Buy and Bogazici University with the collaboration we have realized that SMEs comprise more than 90 per cent of businesses in Turkey, we are very pleased to have the opportunity to contact more closely. We started e-exports from Turkey within the scope of our work for development and empowerment of SMEs to grow in the Amazon. We are opening the easy way to e-export to SMEs with this power union that we started with the training series. Thus, as Amazon, we wish to bring Turkish brands to the international arena by bringing together Turkish SMEs with millions of customers. ”